We all know what a sell sheet or product information brochure is, and the information it needs to contain — SKUs, sizes, who to call — but there are two things that are often forgotten: Appetite Appeal and WIIFM (What’s In It For Me?).
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Making a brand memorable
What do you do when you’re one of the best-known brands in the world and want to come up with a new brand message?
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You’ve heard about Pinterest and that it’s the new “big marketing idea,” but you may be wondering just how to really make it actionable. There are many companies out there giving it a try: Country Outfitters, Wilton, and Naturalizer, just to name a few.
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How food manufacturers can reach their audience via Pinterest
Ever heard of the social media site Pinterest? If not, you’d better read up on it quickly. Most of today’s savvy marketing managers use it already — and those who don’t are scurrying to catch up.
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On April 17, 2009, Oprah sent out her first tweet on Twitter.com. For interested parties the Tweet said: “HI TWITTERS. THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY.” My first thought, as a marketer, was that the tipping point was just televised. Even better, if I required concrete confirmation it came a day later in numbers: Twitter saw a whopping 37% increase in visits to the Twitter.com homepage. All new visitors. Each one signing up for a Twitter account.Read more…
I read The Tipping Point by Malcolm Gladwell before I was familiar with viral marketing or social networking sites like Facebook, MySpace, Twitter, etc.
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If you aren’t familiar with Facebook – as of January 2009 the social networking site is 175 million members strong and growing at the rate of 5 million per week – and the site’s addictive, randomly generated newsfeed that is the site’s homepage, informing members of their friends status updates and fan groups their individual friends have joined, then perhaps you need to come out of the cave you call home. After all, it’s a Facebook nation – and as marketers, small and large, we need to harness the word-of-mouth, viral power that drives this beyond popular site.Read more…
We think so. And, I am not talking about weight loss or smaller cell phones. We’re talking agencies. Not Ogilvy, not Y&R… boutique agencies.Read more…
There aren’t too many industries that have enjoyed an upswing during the past two years of the downward economy. That is, with the exception of private label food brands. Once akin to the dorky guy no one wanted to date, Wegmans, Target, even Walgreen’s Drug Stores, seeing their chance to woo shoppers with lower costs, improved quality and packaging, and raised expectations in terms of overall use, have created desirable private label products that no consumer is ashamed to take out for dinner – or breakfast, or lunch.Read more…
You heard the sayings, “You had to be there” and “If you only knew…”. There are the times when you wish you could be “there” or have other people understand what you are experiencing. This was my heart was this past week as my daughter, along with a team of 27, was on a missions trip in Haiti.Read more…
